At present, China's LED display applications industry overall development has reached a certain scale, the development of key technologies and formed a relatively mature product standardization and serialization, product quality and overall reliability has been significantly improved, specialization and business collaboration model widespread. Although the product applications continue to expand, but market growth slowed. Scale enterprises within the industry growing rapidly, influential brand enterprises developed rapidly, forming a number of large scale enterprises, with a strong comprehensive strength.

According GLII expected 2012 LED electronic display market grew 10%, reaching 24.1 billion yuan. Among them, the full-color LED display market grew 15% to 20%, shipments grew more than 30%. Even so, the LED display industry is still showing enough to go around the situation, fierce competition has forced manufacturers to cut prices scramble order.

2012, the domestic LED display market showed sales and price circulation promotion case, the price decline prompted a rapid increase in sales volume, sales increased economies of scale brought about further drive prices down, the annual LED display prices fell about 15% ~ 20%. However, the current competition in the domestic LED display industry is still in the early levels of product competition, competition key indicators reflected in the price, quality, delivery time, service and other aspects, especially at this stage the most prominent factor prices. Therefore, LED display enterprises price war, with the strength of large manufacturers hope that through some small and medium scale manufacturers price war eliminated. But the price war has greatly affected the revenue performance LED display manufacturers, is expected in 2012 at least 30% of the manufacturers sales will appear backwards.

The whole industry chain in the LED, LED devices leading manufacturers and display products key manufacturing enterprises, may be redefined division of upstream and downstream industries, highlights the specialization and collaboration. GUAN Ji-Zhen said that in the LED display applications industry, intra-industry enterprise group will be properly classified, and gradually form a critical control system technology research and development-oriented technology development-oriented enterprises to scale and standardized production-based products manufacturing enterprises, in order to market and promote the application of technology-based service-oriented enterprises to meet the needs of the professional market-based professional application-oriented enterprises.